SEATTLE – May 4, 2010 – Today, Starbucks (NASDAQ: SBUX) launches the new, However-You-Want-It Frappuccino® blended beverage in all U.S. and Canada retail stores, allowing customers to create a blended beverage that is uniquely their own. Customers can tailor their Frappuccino® beverage with a variety of fresh milks or soy, choose the intensity of their coffee and pick any combination of syrups or toppings – the same way they customize their favorite Starbucks® espresso beverage.  

“Ordering a beverage just as you like it has always been an important part of the Starbucks Experience,” said Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Company.  “The New However-You-Want-It Frappuccino® blended beverage is no exception. Our Frappuccino® blended beverages are now 100% customizable with the quality our customers expect from Starbucks."
 

ANAHEIM—March 12, 2010—Responding to consumer desire for naturally-sweetened beverages without the calories*, Tazo is debuting a new line of Tazo® Zero Calorie Naturally Sweetened Bottled Teas at Natural Products Expo West in Anaheim, California March 12 – 14, 2010. The new tea line, which is the first of its kind widely available in natural grocery retailers nationwide beginning April 1, 2010, will be offered in three consumer favorite Tazo blends—Passion, Zen and Refresh. Brewed from real tea leaves and botanicals, these new beverages were artfully crafted to provide the perfect balance of the refreshing flavor of tea and the zero-calorie all-natural sweetness of stevia.
 

On January 12, Starbucks Coffee Company (Nasdaq: SBUX) will introduce new beverage and food options in participating U.S. stores as part of the company’s continued commitment to meeting the needs of its customers looking for options. Made with wholesome, high-quality ingredients that customers expect from Starbucks, the 90-calorie or less beverages and new hot Panini sandwiches are great choices for customers any time of day.

“Reducing the number of calories – even slightly – can have a great benefit over time,” said Katie Thomson, MS, RD, senior nutritionist, Starbucks Coffee Company. “Saving just 100 calories a day adds up to about 10 pounds of weight loss per year. And we know cutting calories should not mean depriving customers of great taste.”

“Our customers are looking for great tasting, wholesome options. The new Panini sandwiches are freshly made with high quality ingredients and are under 400 calories. We take great pride in delivering taste, nutrition and quality,” said Annie Young-Scrivner, Global Chief Marketing Officer, Starbucks Coffee Company.

Keep warm with three delicious, handcrafted beverages that will leave you feeling happily satisfied – but won’t derail your New Year’s resolutions.  To make this winter a little lighter, Starbucks has made it easy to enjoy your favorite drink in a lighter version, or find a new favorite for the New Year from our selection of beverages with 90 calories or less.

 

In an effort to provide consumers with a wider array of tea choices, Tazo® Tea is introducing a new line to their portfolio – Tazo® Well-Being teas. Available at Whole Foods, Target and other select retailers, these three new blends, Tazo® Thrive, Tazo® Rest and Tazo® Focus, can inspire serenity, tranquility and clarity through Tazo’s artfully selected ingredients. As with all Tazo® teas, the new line features premium, all-natural ingredients blended on site in Portland, Ore., to showcase the flavor consistency and quality.

 

 

Starbucks Vivanno™ Smoothies are refreshing, nutritious beverages made fresh with simple, high-quality ingredients to give customers the energy they need to keep them going through the day.  

Starbucks Vivanno™ Smoothies are made with real ingredients—no artificial flavors, dyes or High-fructose corn syrup—and all are less than 300 calories, so you can’t make a “smoothie mistake.”  Each 16-fluid ounce smoothie also provides at least: 15 grams of protein, 5 grams of fiber, and one serving of fruit from one whole banana—and they taste delicious!

Vivanno ™ Smoothies are available in Company-owned and licensed stores across the U.S. and Canada, retailing for $3.95 - $4.15 U.S. and $4.40 - $4.75 Canada.
 

 

To kick off Summer, Starbucks is bringing back a long-time customer favorite, Arabian Mocha Sanani, as part of our new line of seasonal coffees that launched this Spring. African/Arabian coffees offered at this time of year are at their peak of flavor, just like ripe berries that you would find at your local farmer’s market.  This batch of Sanani dazzles with a rich palette of bramble fruit, clove spice and cocoa flavors.

LONDON; 25th March, 2009 – Starbucks (NASDAQ: SBUX) today celebrates the launch of Starbucks VIA™ Ready Brew into select London Starbucks coffeehouses. New research commissioned reveals that Londoners unanimously cite ‘elevenses’ as their favourite coffee moment, with 60% of the capital craving a mid-morning coffee.

 

Indeed, this much-loved break is stimulating a sense of community spirit as over a million Londoners* will buoy their mood in 2009 by enjoying ‘elevenses’ and coffee mornings with friends and neighbours.

Starbucks today announced its latest innovation, a transformational instant coffee that replicates the body and flavor of Starbucks® coffee in an instant form.

While some instant coffees use lower-quality coffee beans and add chemicals and by-products, Starbucks VIA™ Ready Brew is 100% natural roasted coffee, made without preservatives. As with all Starbucks® coffee, Starbucks VIA™ Ready Brew is made with the highest quality coffee beans sourced from the top 3 percent of the world’s coffee supply. In developing Starbucks VIA™ Ready Brew, Starbucks developed a proprietary, patent-pending technology to preserve the coffee’s taste, quality and freshness.

“We have worked for nearly 20 years to develop an instant coffee that offers customers the quality and taste they expect from fresh-brewed Starbucks coffee, and a unique and convenient way for them to enjoy it,” said Starbucks chairman, president and ceo Howard Schultz. “This is a big move for us -- the opportunity to reinvent a category, create new rituals and grow our customer base is substantial.”