Starbucks Newsroom

Fact Sheet: Starbucks Cup Magic App – Valentine’s Day 2012

Mon, 06 Feb 2012 00:00:00 EST

Starting February 6 for a limited time, Starbucks customers can experience the latest version of the Starbucks Cup Magic app just in time for Valentine’s Day. Originally launched during our holiday campaign, the Valentine’s Day-themed interactive app brings limited-edition Valentine’s Day Starbucks® hot cups to life with augmented reality technology. Connecting the digital world with the Starbucks store experience, users can download and enjoy the app to Celebrate everylove in their life. Customers simply download the app to create and send a personalized Valentine’s Day message or Starbucks Card eGift to brighten someone’s day! Share the love with this fun and festive app this Valentine’s Day at Starbucks. 

 

Starbucks® Blonde Roast Coffee – the Lighter Roast Perfected – Available in Retail and Grocery Stores

Tue, 10 Jan 2012 00:00:00 EST

SEATTLE, January 10, 2012 - Starbucks Coffee Company (NASDAQ:SBUX) today announced the availability of Starbucks® Blonde Roast, a lighter roast coffee from the company known for its signature dark roast, to meet the needs of the 54 million coffee drinkers in the U.S. who say they prefer a lighter roast coffee.* Starbucks® Blonde Roast will be available as a brewed option in Starbucks stores in the U.S. and is available in packaged coffee in Starbucks stores and where customers buy groceries in the U.S.

Perfecting a lighter roast coffee that delivers the great taste and quality customers have come to expect from Starbucks was achieved thanks to 40 years of sourcing, roasting and blending experience and an artful collaboration between Starbucks coffee quality team and roast experts.

 

Limited Release of Starbucks Reserve Organic Ethiopia Sidamo® Coffee at Select Retail Locations

Thu, 05 Jan 2012 00:00:00 EST

Starbucks announces the release of Organic Ethiopia Sidamo® coffee, one of the most renowned coffees in the world for its distinctive lemon flavors. For the first time in the Starbucks coffee line, follow the journey from crop to cup by scanning the QR code on the bag. From being meticulously tended by coffee farmers in their family gardens, to how each cherry is ripened and handpicked at the peak of its flavor, to the exquisite flavor notes in each cup, this digital journey is a unique opportunity for customers to learn more about this coffee.

 

Make a Difference This World AIDS Day With Your Beverage Purchase at Starbucks

Thu, 01 Dec 2011 00:00:00 EST

Starbucks Invites Customers To Share in the Spirit of the Season With the Gift of a Second Beverage For Free – Let's Merry

Thu, 17 Nov 2011 00:00:00 EST

Beginning Thursday, Nov. 17 – Sunday, Nov. 20, from 2 p.m.-5 p.m. Starbucks invites customers to bring a friend to participating stores in the U.S. and Canada and receive a free holiday beverage of equal or lesser value when purchasing another holiday beverage of choice.

Customers can enjoy any of Starbucks® popular holiday beverages—including the Peppermint Mocha, Gingerbread Latte, Eggnog Latte, and Caramel Brulée Latte, as well as the much anticipated new Skinny Peppermint Mocha, one of the most requested beverages on MyStarbucksIdea.com — and get one to share with a friend [for free or on us]!  

 

Starbucks Holiday Red Cups Come to Life, Signaling the Return of the Merriest Season

Tue, 15 Nov 2011 00:00:00 EST

SEATTLE, November 15, 2011 - Starbucks Coffee Company (NASDAQ: SBUX) celebrates the launch of the holiday season with an innovative new mobile app. This year, Starbucks will make the season come alive with Starbucks Cup Magic, an augmented reality app customers can download for free and use to discover Starbucks holiday characters found on iconic red cups, coffee bags and signage. Customers can watch beloved holiday characters leap to life in various merry holiday scenes. From carolers singing holiday tunes, to an ice skater practicing her spins, to a boy and his dog having a wonderful time sledding down a hill, the Starbucks Cup Magic app allows customers to interact with Starbucks characters in a festive and fun way, Starbucks-style, for the very first time.

 

Fact Sheet: Starbucks Cup Magic App – Holiday 2011

Tue, 15 Nov 2011 00:00:00 EST

Starting November 15, Starbucks customers can experience the NEW Starbucks Cup Magic app, an interactive app that brings Starbucks Holiday characters to life. As part of Starbucks focus on innovation and elevating  the Holiday experience, customers can download and use the app to discover Starbucks Holiday characters as they leap to life in merry holiday scenes by scanning Starbucks iconic red cups, Holiday coffee bags and store signage. This fun and festive app leverages cutting edge technology to provide customers a meaningful experience this holiday season. 

 

Starbucks® Thanksgiving Blend Available in the U.S.

Mon, 14 Nov 2011 00:00:00 EST

Created to go perfectly with stuffing and pumpkin pie, this full-bodied blend of coffees from Guatemala and Sumatra pairs perfectly with all of the flavors of Thanksgiving. Starbucks® Thanksgiving Blend combines subtle spice flavor, cocoa notes and hints of fine herbs to complement a special holiday meal.  

Starbucks Acquires Evolution Fresh to Establish National Retail and Grocery Health and Wellness Brand

Thu, 10 Nov 2011 09:00:00 EST

Listen to the November 10, 2011 conference call

SEATTLE, November 10, 2011 - As part of its commitment to evolve and enhance the Customer Experience with innovative and wholesome products, Starbucks Coffee Company (NASDAQ:SBUX) today announced the acquisition of Evolution Fresh, Inc. Starbucks has seen success with expanded healthier menu items to deliver the nutritious, on-the-go options consumers are seeking. With this acquisition, Starbucks will reinvent the $1.6 billion super-premium juice segment, its significant next step in entering the larger $50 billion Health and Wellness sector.

 

Limited Release of Sun-Dried Ethiopia Harrar® Coffee at Select Starbucks Locations

Mon, 07 Nov 2011 00:00:00 EST

Starbucks announces the release of Sun-Dried Ethiopia Harrar® coffee, one of the most renowned coffees in the world. Available for a limited time at select stores featuring the Starbucks Reserve™ coffee line, Starbucks will offer Sun-Dried Ethiopia Harrar® in half pound whole bean coffee to make at home ($18 /U.S. and $21/CAN), or to enjoy in-store by the cup through the Clover® brewing system, a tall (12 fl. oz.) cup of brewed coffee starts at at $3.25 (U.S.) and $3.75 (CAN ).

Starbucks Reserve® Sun-Dried Ethiopia Harrar® features rich, rummy spice notes with sweet flavors of dried berry and chocolate. Sun drying accentuates this coffee’s wild, unpredictable flavors and has long been the processing method used by farmers in Ethiopia’s Harari region.  

 

Nearly 30 Million Starbucks® Coffee K-Cup® Portion Packs Hit U.S. Store Shelves This Week

Tue, 01 Nov 2011 21:00:00 EST

SEATTLE, November 01, 2011 - The wait is over. Starbucks® coffee K-Cup® Portion Packs for the Keurig® Single-Cup Brewing system hit store shelves this week at major food, drug, mass, club, specialty, and department store retailers throughout the U.S. Starbucks Corporation (NASDAQ:SBUX) is the exclusive licensed super-premium coffee brand for the Keurig® Brewer, which is produced and sold by Green Mountain Coffee Roasters, Inc. (NASDAQ:GMCR).

“We are excited to elevate the more than $3 billion dollar single-cup coffee category with the introduction of Starbucks® coffee K-Cup® Packs,” said Jeff Hansberry, president, Channel Development for Starbucks. “We have seen tremendous success in the premium single-cup category with Starbucks VIA® Ready Brew and look forward to expanding our portfolio in this high-growth segment by offering our customers another way to enjoy a perfect cup of coffee at home.”

 

Starbucks Aims Innovation at Multi-Billion Dollar Global Coffee Market

Tue, 18 Oct 2011 00:00:00 EST

SEATTLE, October 18, 2011 - In a five-city press conference today, Starbucks Coffee Company (NASDAQ:SBUX) announced the introduction of Starbucks® Blonde Roast, a completely new roast profile for Starbucks that builds on its 40-year heritage of sourcing and roasting the world’s finest coffee.

 

Starbucks VIA® Ready Brew House Blend and Breakfast Blend Hit Grocery Shelves in the U.S.

Wed, 12 Oct 2011 10:00:00 EST

SEATTLE, October 12, 2011 - Marking the two-year anniversary of the Starbucks VIA® product line, the company (NASDAQ:SBUX) today announces the availability of Starbucks VIA® Ready Brew in House Blend and Breakfast Blend at select grocery stores across the U.S. The introduction of the new instant coffee varieties further reinforces Starbucks global coffee leadership and its commitment to offering customers high-quality coffee wherever they go.

Fall Into Starbucks for the Best Start in the Morning

Tue, 04 Oct 2011 00:00:00 EST

Starbucks is offering customers a better way to start each day with high-quality sandwiches at a great value.

From October 4-10, customers can start the morning right with any breakfast sandwich, including the Bacon & Gouda Artisan Breakfast Sandwich, for just $2.00 with a purchase of any handcrafted Starbucks beverage.

Starbucks sandwiches are made from only the finest ingredients and are the perfect complement to any variety of Starbucks premium coffees, including Italian Roast, French Roast, Café Verona and Pike Place® Roast.

*$2.50 in Canada

       

New Starbucks Card Features Braille Lettering, Extends the Starbucks Experience

Tue, 27 Sep 2011 00:00:00 EST

Extending the Starbucks Experience to our customers, recognizing and responding to their unique preferences and needs, Starbucks introduces a card featuring the word “Starbucks” in Braille. The Card is now available in participating Starbucks stores in the U.S. and Canada for a limited time and online at StarbucksStore.com while supplies last.

Starbucks has taken a number of steps to make stores more accessible and welcoming to customers. From store design to retail training to world-class customer service, Starbucks seek to provide partners (employees), customers and the communities with the best possible Starbucks Experience. In the U.S., large print Braille menus have been available upon request at participating stores since 2008.

 

Alexander Wang, Sophie Theallet, and Billy Reid Design T-Shirts Inspired by Starbucks

Mon, 19 Sep 2011 06:00:00 EST

This year, Starbucks (NASDAQ: SBUX) celebrates 40 years of coffee, culture and the continued evolution into a global iconic brand. To mark this occasion, Starbucks invited Alexander Wang, Sophie Theallet, and Billy Reid, the recipients of the past three annual CFDA/VOGUE FASHION FUND awards, to design a line of exclusive T-shirts inspired by the brand.

The limited edition designer T-shirts ($85), made in the USA, will be available for purchase on StarbucksStore.com and at select Nordstrom locations beginning Sept. 19, while supplies last.

As a frequent collaborator with the design and artist community, Starbucks is proud to be a supporter of the CFDA/VOGUE FASHION FUND (CVFF). CVFF gives annual grants that provide resources to support and encourage the goals of emerging designers.

Starbucks Showcases Coffee Leadership and Commitment to Communities

Tue, 13 Sep 2011 00:00:00 EST

SEATTLE, September 13, 2011 - Starbucks Coffee Company (NASDAQ: SBUX) welcomes the cool, crisp days of fall with a variety of tastes and flavors in Starbucks® signature roast suited for any occasion. Whether it’s brewed in-store, instant coffee on-the-go or whole bean packaged coffee to brew at home, Starbucks brings 40 years of roasting expertise to customers through every cup of coffee.

 

Fact Sheet: Bistro Boxes - July 2011

Tue, 12 Jul 2011 00:00:00 EST

Customers are always looking for wholesome, delicious and convenient food options for their on-the-go lifestyle. Beginning July 12, Starbucks launches a selection of premium Bistro Boxes at participating Starbucks stores in the U.S. and Canada. Starbucks® Bistro Boxes are available all-day and provide customers’ delicious and balanced nutrition in a convenient grab-and-go format with wholesome ingredients comprised of protein, vegetables, fruits and whole grains –  each under 500 calories. In the U.S., the Bistro Boxes are available in snack size ($4.95 plus tax/$5.95 plus tax - HI) and entrée size ($6.95 plus tax/$7.95 plus tax - HI). In Canada, the Bistro Boxes are available in snack size ($5.45-$5.95 plus tax), and entrée size ($6.75 plus tax) portions.

 

Fact Sheet - Starbucks VIA® Iced Coffee - July 2011

Tue, 12 Jul 2011 00:00:00 EST

For a smooth, refreshing summer beverage made in an instant, Starbucks VIA® Iced Coffee and Starbucks VIA® Caramel Flavored Iced Coffee are the perfect solutions. Made with the high-quality coffee we’ve offered our customers for more than 40 years, Starbucks VIA® Iced Coffee and Starbucks VIA® Caramel Flavored Iced Coffee are instant iced coffee options perfect for life on-the-go.

Starbucks VIA® Iced Coffee and new Starbucks VIA® Caramel Flavored Iced Coffee join the popular Starbucks VIA® Ready Brew platform, which includes Starbucks VIA® Ready Brew in Colombia, Italian Roast, Decaffeinated Italian Roast and French Roast, and Starbucks VIA® Flavored Coffee in Vanilla, Mocha and Caramel.

 

Starbucks Launches New Iced Refreshment, Lunch and Snacks

Tue, 12 Jul 2011 00:00:00 EST

Today, Starbucks (NASDAQ:SBUX) introduces two new coffees: Starbucks VIA® Caramel Flavored Iced Coffee and Starbucks® Iced Coffee Blend whole bean coffee, to its already extensive selection of summertime refreshment offerings. These coffees build on Starbucks® popular cold, refreshing iced coffee and iced tea beverages as well as position the Company to expand its presence in the cold and frozen coffee beverage category, which represents 1.3 billion cups in the U.S.¹

 

Limited Release of Jamaica Blue Mountain® Coffee at Select Starbucks Locations

Wed, 06 Jul 2011 00:00:00 EST

Starbucks announces the return of Jamaica Blue Mountain® coffee, one of the most exotic coffees in the world. Available for a limited time at select stores featuring the  Starbucks Reserve™ coffee line, Starbucks will offer Jamaica Blue Mountain® as whole bean coffee to make at home, or to enjoy in-store by the cup through the Clover® brewing system. Jamaica Blue Mountain® coffee will be available for a suggested retail price of $30 for a half pound and $4.50 for a Tall (12 fl. oz.) cup of Clover® brewed coffee.

This rare and exceptional coffee is grown by the Amber Estate farms in the Blue Mountain region of the eastern most part of the beautiful island of Jamaica.  The unroasted coffee is shipped in iconic wooden barrels rather than burlap bags.  Grown at elevations up to 5,000 feet, the terrain, soil, rainfall and Blue Mountain mist create the ideal conditions for quality coffee, resulting in a balanced coffee with mild citrus notes, a smooth milk chocolate finish and an intense aroma.

 

Fact Sheet: Starbucks Reserve™ coffee line now offering Jamaica Blue Mountain® Coffee

Wed, 06 Jul 2011 00:00:00 EST

A Unique Coffee Opportunity From Starbucks.

Starbucks Reserve™ coffees are a premium line of  single-origin coffees featuring some of the world’s rarest, most exotic and exquisite coffees. Hand-selected for their unique flavors and unusual locales around the world,  Starbucks Reserve™ coffees are curated to captivate the palates of coffee aficionados with taste notes that enchant and amaze

 

SRCH by Starbucks featuring Lady Gaga

Thu, 19 May 2011 00:00:00 EST

On May 19, Starbucks launched SRCH by Starbucks featuring Lady Gaga, a digital scavenger hunt featuring pop artist and cultural icon Lady Gaga.  “SRCH” takes engaged participants through a series of online clues and puzzles across Starbucks digital properties and throughout the web to win Starbucks and Lady Gaga- themed prizes. “SRCH” is activated through a mobile device by a QR code posted in participating Starbucks stores.  Starbucks will also offer a special edition of Lady Gaga’s new CD, “Born this Way,” in participating stores beginning May 23 for a limited time.

This promotion is limited to participating stores in the U.S. and Canada.  International guests can partake in the online portion of SRCH by registering as an international guest  at www.Frappuccino.com/game.  International guests are not eligible to win prizes due to legal restrictions.

Starbucks Mixes It Up This Summer with Global Launch of However-You-Want-It Frappuccino® Blended Beverages

Mon, 02 May 2011 21:00:00 EST

SEATTLE, May 02, 2011 - Following last year’s successful introduction of however-you-want-it Frappuccino^®blended beverages in the U.S. and Canada, Starbucks (NASDAQ: SBUX) launches the beverages globally this summer, allowing customers in every participating store around the world to personalize their Frappuccino^® drink to their lifestyle and taste preferences. Now customers who visit participating Starbucks stores anywhere can create their perfect blended beverage in the same way they do their favorite Starbucks^® espresso beverage by selecting from a variety of fresh milks, choosing the intensity of coffee, and picking any combination of syrups or toppings.

“We’re building on last year’s successful reinvention of our iconic Frappuccino^® blended beverages by offering the innovative recipe in all of our stores globally,” said Annie Young-Scrivner, global chief marketing officer. “The high level of personalization available for Starbucks^® Frappuccino^®blended beverages remains a differentiator for the Frappuccino brand. This is just another way we are catering to a global audience who expects the very best from their Starbucks Experience.”

 

MEDIA ALERT: Starbucks Invites Customers to Celebrate 40th Anniversary with Tribute Days, March 10-12

Wed, 09 Mar 2011 00:00:00 EST

It’s been 40 years since the first store opened in Pike Place Market in 1971. To thank and celebrate customers, Starbucks will offer a free Starbucks Petite to each customer purchasing any beverage on Customer Tribute Days: March 10, 11 and 12 from 2:00 – 5:00 p.m. at participating stores in U.S. and Canada.

In celebration of four decades of sourcing, roasting and serving the world’s highest quality coffee, Starbucks announced the roll out of a new brand identity system and a simultaneous global launch of handcrafted and artfully made beverage and food offerings. The new offerings showcase the core of what Starbucks does best – premium handcrafted espresso, exceptional coffee and food worthy of sharing.