Starbucks Coffee Company (Nasdaq: SBUX) together with joint-venture partner Corporación de Franquicias Americanas (CFA), will open the doors of the first Starbucks location in San Salvador, El Salvador tomorrow. The coffeehouse, located in Plaza Santa Elena, will proudly feature Starbucks® premium single-origin coffee, El Salvador Pacamara.
“We are excited to introduce our high-quality coffee and the unique Starbucks Experience
to customers in San Salvador,” said Pablo Arizmendi-Kalb, vice president and general manager, Starbucks Latin America. “Starbucks has been buying coffee in El Salvador since 1971. We are honored to expand our role in the rich coffee heritage that’s present here.”
In addition to coffee buying, Starbucks has teamed up with local exporters since 2004 to help support rural clinics and educational initiatives, which include providing school supplies and renovating school infrastructures.
“Starbucks and CFA share a passion for supporting the local communities we serve,” said Mauricio Granadino, business unit manager, CFA. “Through an alliance with Glasswing International, our companies will invest $25,000 USD during the first year of operations toward the volunteer program ‘Mi Escuela, Mi Espacio.’ This program aims to positively impact more than 1,600 children and their families.”
El Salvador Pacamara, one of the world’s most sophisticated, single-origin coffees, will be offered in the San Salvador store. Originally introduced in 2004, the coffee was re-released to customers in select Starbucks stores across the U.S., Canada, Japan and the U.K. El Salvador Pacamara is sourced from the Montecarlos in El Salvador and chosen by Starbucks coffee buyers for its unique flavors and rarity.
Customers in El Salvador can enjoy Starbucks full range of offerings including hot and cold espresso beverages, Frappuccino® blended beverages, brewed coffee, Tazo® teas and food.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica
coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience
to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com
With headquarters in El Salvador, CFA has created, after 22 years of discipline and integrity, a network of 138 stores in two different countries in Central America, accounting for the creation of more than 5,000 jobs in the region. International companies such as Pizza Hut, KFC, Wendy’s and China Wok have relied on CFA for the operation of their brands.