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May 07, 2010
Starbucks Invites Customers to Try New However-You-Want-It Frappuccino® Blended Beverages Half-Off At Happy Hour, May 7-16
WHAT:       From May 7 to 16, meet at Starbucks for afternoon Happy Hours and enjoyhalf-priced However-You-Want-It Frappuccino® blended beverages and tasting samples. 
 
The Frappuccino®  blended beverage has been reformulated to better meet customers’ desires to be able to personalize their Frappuccino beverage just like their favorite hot espresso drinks at Starbucks.  With thousands of options, customers can tailor their Frappuccino beverage with a variety of fresh milks or soy, choose the coffee intensity of and pick any combination of syrups or toppings.
 
 
WHEN:       May 7-16, 2010
 
TIME:         3:00-5:00PM local time
 
WHERE:     Participating Starbucks stores in the U.S. and Canada
 
Among the thousands of new combinations, Frappuccino® blended beverage creations include:
  • Extra Coffee Caramel Frappuccino® Blended Beverage – A coffee-intense, decadent treat of buttery caramel syrup combined with new Starbucks Frappuccino® roast coffee, milk, blended with ice and topped with whipped cream and a swirl of caramel sauce.
  • Mocha Light Frappuccino® Blended Beverage – With only 100, 150 and 200 calories in a Tall, Grande, and Venti, this delightfully sweet and reduced-calorie Frappuccino® beverage is a combination of mocha sauce, new Starbucks® Frappuccino® roast coffee and skim milk, blended with ice and made with coffee light syrup base.
  • Soy Strawberries & Crème Frappuccino® Blended Beverage – Soy lovers can rejoice, with this coffee-free, non-dairy version of a classic recipe, adapted to include all-natural strawberry sauce, crème base, soy milk, blended with ice and topped with whipped cream.
 
ADDITONAL ASSETS AVAILABLE:
Images provided by Starbucks – go to news.starbucks.com to download.

Contact(s):

Annie Austerlitz
Edelman for Starbucks
323-202-1022
annie.austerlitz@edelman.com

 

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.


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