STARBUCKS VIA™ READY BREW IS NOW AVAILABLE NATIONWIDE: Take the Starbucks VIA™ Taste Challenge!
Starbucks VIA™ Ready Brew will be tasted side-by-side with Starbucks Pike Place™ Roast Brewed Coffee in all Starbucks Stores Oct 2 – 5.
Can you taste the difference?
Create your personal Starbucks VIA™ Taste Challenge! Grab a cup of fresh brewed Pike Place™ Roast from your local Starbucks store, brew up some Starbucks VIA™ Ready Brew with filtered water, and try them both. Take notes – and tell us what you think!
On Oct. 2-5, Starbucks is inviting customers to come into any Starbucks store nationwide and try Starbucks VIA™ for themselves to see if they can tell the difference between Starbucks VIA™ Ready Brew and Starbucks® brewed coffee. Starbucks VIA™ Ready Brew is 100% natural roasted arabica coffee that has the aroma, body and rich flavor you’d expect from Starbucks brewed coffee.
Challenge participants will receive a coupon for a free tall brewed coffee and $1 off a 3- or 12-pack of Starbucks VIA™ Ready Brew.
Rich. Delicious. Easy. That’s what you can expect from Starbucks VIA™ Ready Brew, which can be made anywhere, anytime and in an instant –a quick cup for one at home, an upgrade on the office brew or a swap to generic airline coffee at 30,000 feet.
It is our latest innovation, and it was 20 years in the making. We hope you enjoy it as much as we do.
No longer will you have to wait for your iced coffee to chill or the pot to brew to enjoy a delicious cup of coffee. Made with high quality coffee beans sourced from three percent of the world’s top coffee, Starbucks VIA™ can be made by adding hot or cold water.