February 25, 2014 Emerging Brands

Evolution Fresh Brings More Cold-Pressed Juice to Midwest

Evolution Fresh customers in the Midwest now have more access to delicious and nutritious, cold-pressed juice in more than 360 Chicagoland company-operated Starbucks  stores. This expansion into the Midwest’s largest market advances Evolution Fresh growth plans to increase its national presence and market share in the $1.6 billion super-premium juice category. The Evolution Fresh business continues to grow steadily and is now readily available in more than 9,000 Starbucks stores and grocery retailers nationwide.

“We’ve been looking forward to introducing Evolution Fresh juices in Chicago area Starbucks stores and anticipate enthusiastic customer support,” said Chris Bruzzo, senior vice president and general manager for Evolution Fresh. “With the opening of our new state-of-the art juicery this past October, we have been able to quadruple the production of Evolution Fresh cold-pressed juices, allowing for greater distribution and accessibility to on-the-go nutrition for our customers.”

Taking a different approach, Evolution Fresh™ juices are cold-pressed using high pressure processing (HPP) for safety and to help protect nutrients and flavor. According to Datamonitor Consumer’s global Consumer Survey, 55 percent of respondents said that they are trying to eat as many vegetables as possible; making fruit and vegetable juices increasingly appealing in 2014. [1] By continuing to expand distribution at Starbucks stores and grocery retailers, Evolution Fresh boosts accessibility to nutritious and delicious cold-pressed juice throughout the U.S., including the Midwest’s largest market of Chicago.

Chicagoland Starbucks stores will  carry six of the most popular varieties of juice, including the brand’s top selling green juice, Sweet Greens with Lemon. The suggested retail price of Evolution Fresh juice ranges from $2.99 - $6.99 (15.2 fl. oz.).

  • Sweet Greens with Lemon
  • Super Green Smoothie
  • Defense Up™ Smoothie
  • Pineapple Coconut Water
  • Organic Carrot with Apple
  • Orange Juice

Evolution Fresh to Continue Starbucks Expansion throughout 2014

In addition to Chicago, other areas benefiting from Midwest distribution include most of Illinois, Milwaukee, Minneapolis, St. Louis, Detroit, Indianapolis, Cincinnati and Cleveland. Following the expansion of Evolution Fresh juices in Chicago and greater Midwest Starbucks stores, the brand plans to continue nationwide distribution of Evolution Fresh through U.S. company-operated Starbucks stores throughout 2014. 

In October 2013, the brand opened a new, state-of-the-art juicery which allowed Evolution Fresh to significantly increase innovation, production and distribution capacity. The $70 million, 264,000 square-foot juicery is one of the largest HPP juiceries in the U.S. capable of sourcing, peeling, squeezing and pressing raw fruits and vegetables.

 

About Evolution Fresh, Inc.

Evolution Fresh offers juices and natural foods that provide high-quality, wholesome, delicious and accessible nutrition to consumers. Acquired by Starbucks  in 2011, Evolution Fresh is one of the few major juice companies in the U.S. using high pressure processing (HPP) for safety and to help protect nutrients and flavor.  Evolution Fresh offers an extensive portfolio of bottled juices, available in grocery retailers and select Starbucks® stores on the West and East Coast, and at Evolution Fresh retail stores. Together, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh, please visit us online at: www.evolutionfresh.com or through our social media channel https://www.facebook.com/EvolutionFresh.

[1] Datamonitor, Datamonitor Consumer’s global Consumer Survey, http://www.datamonitor.com/store/News/10_trends_to_watch_in_consumer_packaged_goods_in_2014?productid=7AA8C683-07C0-45C9-A063-35A29F095821 (Jan. 15, 2014).


About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores, online at www.starbucks.com, or the Starbucks Newsroom.

For more information on this news release, contact us.