SEATTLE, July 09, 2012 - Starbucks Coffee Company (NASDAQ:SBUX) today announced the availability of handcrafted Starbucks Refreshers™ beverages, a global breakthrough beverage innovation that delivers a distinctly new take on thirst-quenching refreshment while providing a natural boost of energy from green coffee extract and real fruit juice. Customers can enjoy Starbucks Refreshers™ beverages in Very Berry Hibiscus and Cool Lime flavors at participating Starbucks stores in the U.S. and Canada, as well as 15 markets internationally*. The green coffee extract used in Starbucks Refreshers™ beverages is made from unroasted 100% arabica beans – resulting in delicious, low calorie refreshment with a boost of natural energy from caffeine – tasting nothing like traditional brewed coffee.
“Innovation is at the core of everything we do. As the coffee category continues to evolve, our customers expect more and we are committed to bringing uniquely relevant products to market,” said Cliff Burrows, president Starbucks Americas. “The introduction of Starbucks Refreshers™ beverage platform, featuring green coffee extract, is an innovative extension of the coffee market and is the perfect solution for customers looking for a boost of natural energy and thirst-quenching, delicious refreshment.”
The latest innovation in the successful Starbucks VIA® Ready Brew portfolio, Starbucks VIA Refreshers™ instant beverages answer a new refreshment need state during the afternoon day part while delivering Starbucks quality beverages in an instant form, giving customers a boost of natural energy from real fruit juice and green coffee extract. Starbucks VIA Refreshers™ instant beverages will be available in Very Berry Hibiscus and Cool Lime flavors at Starbucks stores in the U.S. as well as Starbucksstore.com.
On Friday, July 13 from 12-3 p.m. local time customers can visit participating U.S. and Canada stores and enjoy a free Tall (12 fl. oz.) handcrafted Starbucks Refreshers™ beverage, courtesy of Starbucks while supplies last.
Starbucks Refreshers™ beverages are offered in multiple formats, making it easy for our customers to reenergize wherever they are:
* International markets to offer handcrafted Starbucks Refreshers™ include Canada, Brazil, UK/Ireland, France, Germany, Switzerland, Austria, China, Japan, South Korea, Philippines, Taiwan, Thailand, Singapore and Hong Kong.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
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