Starbucks Launches However-You-Want-It Frappuccino® Blended Beverage
SEATTLE – May 4, 2010 – Today, Starbucks (NASDAQ: SBUX) launches the new, However-You-Want-It Frappuccino® blended beverage in all U.S. and Canada retail stores, allowing customers to create a blended beverage that is uniquely their own. Customers can tailor their Frappuccino® beverage with a variety of fresh milks or soy, choose the intensity of their coffee and pick any combination of syrups or toppings – the same way they customize their favorite Starbucks® espresso beverage.
“Ordering a beverage just as you like it has always been an important part of the Starbucks Experience,” said Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Company. “The New However-You-Want-It Frappuccino® blended beverage is no exception. Our Frappuccino® blended beverages are now 100% customizable with the quality our customers expect from Starbucks."
Starbucks reinvention of this classic beverage is perfect for customers who want a Frappuccino® blended beverage their way –whether they are looking for a delicious low-calorie, low-fat option or an indulgent treat. Made from high-quality ingredients including Starbucks® coffee and fresh milk or soy, customers can order their favorite blended beverage unique with a variety of syrups, toppings and intensities.
Among the thousands of new combinations, Frappuccino® blended beverage creations include:
- Extra Coffee Caramel Frappuccino® Blended Beverage – A coffee-intense, decadent treat of caramel syrup combined with new Starbucks Frappuccino® roast coffee, milk, blended with ice and topped with whipped cream and a swirl of buttery caramel sauce.
- Mocha Light Frappuccino® Blended Beverage – With only 100, 150 and 200 calories in a Tall, Grande, and Venti, this delightfully sweet and reduced-calorie Frappuccino® beverage is a combination of mocha sauce, new Starbucks® Frappuccino® roast coffee and skim milk, blended with ice and made with coffee light syrup base.
- Soy Strawberries & Crème Frappuccino® Blended Beverage – Soy lovers can rejoice, with this coffee-free, soy version of a classic recipe, adapted to include naturally-flavored strawberry sauce, crème base, soy milk, blended with ice and topped with whipped cream.
Sip deliciously - with fewer calories, and new, soy options
From soy combinations to those that limit the number of calories, customers can now select their favorite ingredients to find a Frappuccino® blended beverage to meet their dietary needs. By choosing nonfat milk with sugar-free syrup, a Tall (12 fl. oz) blended beverage has only 100 calories, while doubling the Starbucks® Frappuccino® roast coffee and skipping the syrup will intensify the taste, without increasing the sugar.
Customers can connect with Starbucks about their new, However-You-Want-It Frappuccino® blended beverage at Frappuccino.com
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at starbucks.com.