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Jul 10, 2012
Fact Sheet: Starbucks Refreshers™ Beverage Launch Handcrafted, Starbucks VIA® and Ready-to-drink Varieties
Discover a new way to experience coffee with Starbucks Refreshers™ beverages
Starting July 10, 2012, customers can discover an innovation in energizing refreshment with the introduction of Starbucks Refreshers™, a new line of beverages made from green coffee extract. Extracted from high-quality arabica beans, Starbucks Refreshers™ are an entirely new way to experience coffee – that tastes nothing like coffee. It’s Starbucks unroasted.
 
Starbucks Refreshers™ beverages contain green coffee extract, a natural source of caffeine, and real fruit juice to create a delicious, low calorie beverage. Green coffee beans are unroasted – resulting in a mild, fresh flavor while still retaining naturally occurring caffeine. Starbucks Refreshers™ have a mild, subtle taste unlike roasted coffee, making the handcrafted, VIA and ready-to-drink beverages a perfect option for customers looking for thirst-quenching afternoon refreshment.
 
Handcrafted Starbucks Refreshers™
Experience refreshment reinvented this summer with handcrafted Starbucks Refreshers™. Get your hands on the Very Berry Hibiscus or Cool Lime flavors and enjoy the low calorie, energy boost from green coffee extract and real fruit juice. Delight in the blackberry and lime fruit pieces and 50 percent or more of the Daily Value of Vitamin C per serving.
 
Tall and Grande beverages contain less than 100 calories – discover a new form of energy today.
 
Handcrafted Starbucks Refreshers™ are available for purchase at company-operated and licensed store locations in the U.S., as well as 15 international markets.
 
Pricing: $2.90 U.S. for Tall size (12 fl oz.). Prices vary per market.
 
 
 
Starbucks VIA® Refreshers™
Take refreshment on-the-go with Starbucks VIA® Refreshers™.Perfect for anywhere your travels take you, Starbucks VIA® Refreshers™ are available in Very Berry Hibiscus and Cool Lime. At less than 40 calories and an excellent source of Vitamin C, Starbucks VIA® Refreshers™ is the answer to instant, energizing refreshment!
 
Starbucks VIA® Refreshers™ are available for purchase at company-operated and licensed store locations in the U.S. and on StarbucksStore.com.
 
Pricing: $5.95 U.S. per pack (five sticks in a pack)
 
 
 
Ready-to-drink Starbucks Refreshers™
Grab a can and go! Introduced in February 2012, ready-to-drink Starbucks Refreshers™ are available in lightly sparkling Raspberry Pomegranate, Strawberry Lemonade and Orange Melon flavors. Featuring green coffee extract and fruit juice, customers can experience Starbucks® coffee in a completely new way with Starbucks Refreshers™. At 65 calories per beverage, it’s a natural antidote for the afternoon slump.
 
Ready-to-drink Starbucks Refreshers™ are available in select grocery locations in the U.S. Starting July 10, customers can also purchase all three flavors of ready-to-drink Starbucks Refreshers™ in cold cases at U.S. retail stores.
 
Pricing: $1.99 U.S. (suggested retail price) per beverage
 
 
 
 
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For More Information
If you have questions or need more information, you may visit starbucks.com. News media please contact us at (206) 318-7100 or press@starbucks.com.
 
© 2011 Starbucks Coffee Company. All rights reserved. 


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