Adam Brotman is chief digital officer for Starbucks Coffee Company. In this role, he has responsibility for Starbucks core digital businesses, including web, mobile, social media, card, loyalty, e-commerce, Wi-Fi, and the Starbucks Digital Network. Adam leads the company’s emerging in-store digital and entertainment teams and serves as a key member of Starbucks senior leadership team.
Adam previously served as senior vice president and general manager of Digital Ventures, where he led the enterprise digital platform strategy, roadmap and delivery for core web and mobile offerings including the Starbucks Digital Network, Wi-Fi, StarbucksStore.com, Starbucks Apps for iPhone and Android, Starbucks.com and Starbucks.com/partners, the Starbucks partner portal and My Starbucks Idea.
Prior to joining Starbucks in April 2009, Adam held several key leadership positions at leading digital media companies, and most recently was CEO of Barefoot Yoga Company, a Seattle-based e-commerce company. He served as Senior Vice President at the digital image licensing and e-commerce company Corbis, and founded PlayNetwork, Inc., a leading provider of in-store digital media and entertainment services for businesses worldwide.
Adam holds a Bachelor of Arts degree from the University of California, Los Angeles, and a Juris Doctor from the University of Washington. He serves on several corporate and non-profit boards including the University of Washington Master of Communication in Digital Media advisory board.
Adam grew up in Seattle and is happy to still call it home. He is interested in health, wellness and sustainability. He is a Starbucks Coffee Master whose typical Starbucks beverage is a tall drip coffee.