Starbucks VIA™ Ready Brew Launches
New instant coffee now available at Starbucks and Target locations in greater Seattle area
WHAT: March 3 marks the first availability of Starbucks VIA™ Ready Brew in the U.S., launching in both Chicago and Seattle and online at www.starbucksVIA.com.
The newest innovation from Starbucks—Starbucks VIA™ Ready Brew—is now available in more than 200 company-operated Starbucks locations in the greater Seattle area, including the east side and down the I-5 corridor from Northgate to Tacoma.
Additionally beginning the week of March 9, select Target stores in the greater Seattle area will have Starbucks VIA™ Ready Brew in the coffee aisle.
Starbucks VIA™ Ready Brew is 100% naturally roasted instant coffee, with no by products or preservatives giving coffee lovers the rich flavor they expect from Starbucks® brewed coffee. Made from the highest-quality beans available in the world, customers can choose between a medium bodied Colombia and a bold Italian Roast.
WHEN: Tuesday, March 3 marks the first U.S. availability of Starbucks VIA™ Ready Brew in
Seattle and Chicago
WHERE: Greater Seattle area Starbucks and Target locations. To discover where Starbucks VIA™ Ready Brew is available near you, or to order online, please visit www.starbucksVIA.com.
VISUALS/INTERVIEWS:
• Photos and B-roll: Available at news.starbucks.com and beta tapes are available upon request.
• Starbucks VIA™ Ready Brew tasting: Send a crew for a tasting experience in Cupping Room at Starbucks Support Center with Major Cohen, Coffee Master.
PRICING: Make a great cup of Starbucks® coffee for less than $1. Customers can purchase a booklet of 3 packets for the suggested retail price of ($2.95) or a box of 12 packets for the suggested retail price of ($9.95).
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