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Extending the Starbucks Experience…
Starbucks Foodservice is a leading provider of specialty coffee products, dedicated to serving the unique needs of business-to-business venues including college and university, hospitality, fine dining and office coffee operations. Through the foodservice program, Starbucks looks for opportunities to surprise and delight customers by offering Starbucks products in venues beyond its retail stores.
Following Starbucks 40th anniversary celebration, customers will begin to see a brand evolution in Starbucks stores and on packaging and merchandise. Starbucks Foodservice customers will also see a new logo that mirrors the new brand identity, including a change from the tagline “We Proudly Brew” to “We Proudly Serve.”
The new We Proudly Serve identity better reflects the breadth of the brand portfolio, which extends beyond brewed coffee, and supports the company’s goal of extending the Starbucks Experience beyond its retail stores.
Following Starbucks 40th anniversary celebration, customers will begin to see a brand evolution in Starbucks stores and on packaging and merchandise. Starbucks Foodservice customers will also see a new logo that mirrors the new brand identity, including a change from the tagline “We Proudly Brew” to “We Proudly Serve.”
The new We Proudly Serve identity better reflects the breadth of the brand portfolio, which extends beyond brewed coffee, and supports the company’s goal of extending the Starbucks Experience beyond its retail stores.
All new offerings…
In Spring 2011, Starbucks will introduce a number of new products and improvements to foodservice operators through the Starbucks We Proudly Serve program. The new offerings will closely align beverage options available in Starbucks Foodservice venues with the same experience offered through Starbucks retail stores. Bringing consumer favorites like Starbucks Frappuccino® blended beverages, Pike Place® Roast, and iced coffee and tea to We Proudly Serve locations allows operators to delight loyal customers.
Starbucks® Frappuccino® Blended Beverages
For the first time, Starbucks Frappuccino® blended beverages are now available to select Starbucks Foodservice operators in three popular flavors – caramel, mocha and coffee. Made from high-quality ingredients including Starbucks® coffee and fresh milk or soy, these blended beverages let consumers choose from a variety of syrups, toppings and intensities to create a delicious lower-calorie, lower-fat drink or an indulgent blended treat.
In Spring 2011, Starbucks will introduce a number of new products and improvements to foodservice operators through the Starbucks We Proudly Serve program. The new offerings will closely align beverage options available in Starbucks Foodservice venues with the same experience offered through Starbucks retail stores. Bringing consumer favorites like Starbucks Frappuccino® blended beverages, Pike Place® Roast, and iced coffee and tea to We Proudly Serve locations allows operators to delight loyal customers.
Starbucks® Frappuccino® Blended Beverages
For the first time, Starbucks Frappuccino® blended beverages are now available to select Starbucks Foodservice operators in three popular flavors – caramel, mocha and coffee. Made from high-quality ingredients including Starbucks® coffee and fresh milk or soy, these blended beverages let consumers choose from a variety of syrups, toppings and intensities to create a delicious lower-calorie, lower-fat drink or an indulgent blended treat.
Business Impact:
• Allows customers to enjoy a delicious beverage similar to that served in Starbucks retail stores, with decaf and soy milk options.
• A popular and well-known favorite like Frappuccino® blended beverages can help drive incremental sales and profits while opening up new day part traffic—day and night.
• Allows customers to enjoy a delicious beverage similar to that served in Starbucks retail stores, with decaf and soy milk options.
• A popular and well-known favorite like Frappuccino® blended beverages can help drive incremental sales and profits while opening up new day part traffic—day and night.
Pike Place® Roast
Starbucks Foodservice operators can now offer their loyal customers Pike Place® Roast, the No. 1 coffee blend brewed and sold in Starbucks retail stores. Whether customers prefer it black or with cream and sugar, Pike Place® Roast delivers a bold, satisfying cup of coffee that is rich in flavor yet balanced enough to please a variety of palates.
Starbucks Foodservice operators can now offer their loyal customers Pike Place® Roast, the No. 1 coffee blend brewed and sold in Starbucks retail stores. Whether customers prefer it black or with cream and sugar, Pike Place® Roast delivers a bold, satisfying cup of coffee that is rich in flavor yet balanced enough to please a variety of palates.
Business Impact:
• Providing customers with an experience they are accustomed to by brewing bold or decaf Pike Place® Roast daily aligns operations more closely with Starbucks retail stores.
• Providing customers with an experience they are accustomed to by brewing bold or decaf Pike Place® Roast daily aligns operations more closely with Starbucks retail stores.
Tazo® Iced Tea
Foodservice operators can ensure an alluring precision of taste, freshness and aroma by serving guests premium-quality Tazo iced teas. Tazo teas are sourced from 29 countries around the world and picked at the peak of freshness, resulting in artfully flavorful final blends that pique customers’ thirst for discovery. Paired with attractive new dispensing systems and imagery, Tazo® iced teas provide a premium experience for customers looking for a refreshing splash of extraordinary flavor.
Foodservice operators can ensure an alluring precision of taste, freshness and aroma by serving guests premium-quality Tazo iced teas. Tazo teas are sourced from 29 countries around the world and picked at the peak of freshness, resulting in artfully flavorful final blends that pique customers’ thirst for discovery. Paired with attractive new dispensing systems and imagery, Tazo® iced teas provide a premium experience for customers looking for a refreshing splash of extraordinary flavor.
Business Impact:
• Premium Tazo® iced teas provide guests with a unique iced tea experience they know and request.
• Discerning tea drinkers appreciate high-quality, individually batched and artfully blended teas.
• Premium Tazo® iced teas provide guests with a unique iced tea experience they know and request.
• Discerning tea drinkers appreciate high-quality, individually batched and artfully blended teas.
Starbucks VIA® Iced Coffee
Starbucks spent 20 years unlocking the secret to great-tasting instant coffee, an innovation that foodservice operators can now pass on to their customers as the perfect iced coffee solution. Specially designed for mixing with cold water, Starbucks VIA® Iced Coffee is lightly sweetened with cane sugar to brew up a rich and tasty glass of iced coffee in only a few seconds. Perfect for meetings, break rooms, kitchens or mini-bars, Starbucks VIA® Iced Coffee lets customers enjoy delicious iced coffee on-premise or on-the-go.
Starbucks spent 20 years unlocking the secret to great-tasting instant coffee, an innovation that foodservice operators can now pass on to their customers as the perfect iced coffee solution. Specially designed for mixing with cold water, Starbucks VIA® Iced Coffee is lightly sweetened with cane sugar to brew up a rich and tasty glass of iced coffee in only a few seconds. Perfect for meetings, break rooms, kitchens or mini-bars, Starbucks VIA® Iced Coffee lets customers enjoy delicious iced coffee on-premise or on-the-go.
Business Impact:
• Starbucks VIA® Iced Coffee is a great way to reduce coffee waste and labor costs during slower dayparts.
• Starbucks VIA® Iced Coffee is a great way to reduce coffee waste and labor costs during slower dayparts.
For more information: For news media, please contact Starbucks at (206) 318-7100 or press@starbucks.com.
© 2011 Starbucks Coffee Company. All rights reserved.
*Pike Place is a trademark or registered trademark of The Pike Place Market PDA, used under license.
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Jun 12, 2011 Fact Sheet: Starbucks Foodservice Extending the Starbucks Experience (more)Starbucks Foodservice is a leading provider of specialty coffee and provides expertise in product, service, equipment and merchandising. We understand the demands that face Starbucks foodservice operators and strive to enhance the experience they offer to our shared customers. Every day, more than 4 million cups of coffee are enjoyed globally by consumers through Starbucks Foodservice venues. Starbucks Foodservice venues serve diverse geographic regions and consumers in areas such as business and industry, colleges and universities, lodging, resorts, office coffee service, and restaurants. |
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